Hollywood paved the way for celebrity fashion labels, with brands like Drew by Justin Bieber and Fenty by Rihanna making waves globally. These iconic brands brought star-inspired style to fans worldwide. But, fir hum desi kaise peeche reh sakte hain? Let’s look at some of the most successful Bollywood-backed fashion brands that have captured the hearts (and wardrobes!) of fans in India.
1. HRX by Hrithik Roshan
Launched in 2013, HRX is Hrithik Roshan’s fitness-focused brand. With a tie-up with Myntra, HRX has grown significantly, emphasizing activewear that combines function with style. Today, HRX has an impressive annual revenue of over ₹300 crore, establishing itself as one of India’s most successful athleisure brands.
2. Skult by Shahid Kapoor
Shahid Kapoor entered the fashion world with Skult, a D2C (direct-to-consumer) brand known for its athletic leisure and street style. The brand’s name combines Shahid’s initials, SK, with “Cult,” creating a fusion that appeals to young, urban audiences. Skult brings trendy, comfortable pieces that are perfect for everyday wear.
3. Ed-a-Mamma by Alia Bhatt
Alia Bhatt launched Ed-a-Mamma in 2020, focusing on sustainable clothing for kids. With eco-friendly practices and child-friendly designs, Ed-a-Mamma has already achieved a valuation of $500 million, making it a popular choice for parents looking to dress their kids stylishly while caring for the environment.
4. Rheson by Sonam and Rhea Kapoor
Rheson, launched by Sonam Kapoor and Rhea Kapoor, offers contemporary designs rooted in Indian culture. Known for quirky, Indo-western styles, Rheson is an accessible label catering to young women who love fashion with an edge.
5. Being Human by Salman Khan
Salman Khan’s Being Human label merges fashion with philanthropy. Known for its casual tees, jeans, and accessories, Being Human donates proceeds to the actor’s charitable foundation, which supports health and education initiatives. This label has gained a significant following, combining stylish simplicity with a socially conscious message.
6. Nush by Anushka Sharma
Anushka Sharma’s Nush is a fashion-forward label that offers comfortable, everyday wear with a chic edge. The brand focuses on casuals with subtle, unique prints and silhouettes, catering to modern, independent women. Nush’s collections emphasize versatility, with clothing that transitions smoothly from daywear to evening looks.
7. House of Pataudi by Saif Ali Khan
Inspired by his royal lineage, Saif Ali Khan’s House of Pataudi reflects traditional Indian styles with a modern twist. The brand includes men’s and women’s ethnic wear, footwear, and accessories. Known for its use of traditional craftsmanship, the brand is a favorite for festive occasions and weddings.
These Bollywood stars have taken inspiration from Hollywood but have given their labels a distinctly Indian twist. From fitness to sustainable kids' fashion, there’s something for every style preference.
Designer Saree Collection from 365 WiNKS
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